To create an unconventional experience that would make people rethink the way they move through the city, turning everyday travel into a symbol of sustainability and awareness.
The goal was to bring the concept of green mobility to life in a way that felt immersive, surprising, and emotionally engaging — inspiring a collective reflection on how movement can positively impact the environment and urban life.
We partnered with Freenow to produce “A Moving Jungle” — a guerrilla marketing campaign designed to transform the idea of sustainable mobility.
The interiors of selected taxis across Milan, Rome, Turin, and Naples were filled with real plants, turning them into vibrant mobile jungles that brought green energy into the city streets. We also conceived and produced the launch campaign for Taxi GO, handling naming, claim, creative strategy, and full end-to-end production.
From concept to script, every element was crafted to deliver clear, engaging, and digital-native content, characterized by dynamic direction and fast-paced storytelling.
The campaign centered on a bold naming and a powerful claim — “You won’t have to think twice” — brought to life through a high-impact video distributed across all major social platforms, supported by a targeted amplification strategy to maximize reach and engagement.
