Tundr has officially launched its sponsorship partnership with U.S. Lecce Calcio, marking its entry into the world of Serie A football sponsorship. The partnership was designed to amplify Tundr's brand awareness, connecting the company's employee benefit solutions with a massive sports fanbase across Italy.

A massive field-side presence, with Tundr's dynamic logo animation running on the stadium's perimeter LED walls during Serie A match broadcasts, capturing millions of TV viewers and live stadium spectators.

The sponsorship represents a key brand positioning asset for Tundr:

• Aligning with a historic Serie A club increases trust and corporate credibility.
• Unparalleled visibility on premium digital LED banners during national broadcasts.
• Activation campaigns connecting local businesses and football fans to Tundr's corporate welfare platform.