Transforming financial consulting into a dynamic, technological, and accessible story of growth.
How do you offer a dynamic perspective to an agency specialized in financial consulting?
With Chance IA, we took a step forward: we didn't limit ourselves to redesigning the brand, but we
completely revolutionized the way the company positions itself and communicates.
Through a modern and elegant visual identity, a targeted advertising campaign on digital channels, and an
engaging social media strategy, we transformed a complex service into an accessible, clear and appealing
narrative.
The project has seen the development of:
• A complete corporate rebrand, from logo design to brand guidelines.
• An advertising campaign with photo and video assets.
• A social media content plan to tell the company's value proposition.
• A high-converting landing page to generate leads and convert prospects.
We designed a story of transformation, where financial consulting meets technology and future.
Three key concepts, three visual stories. Through targeted video production, we have given voice and face to the values of Chance IA. Every single video was designed to intercept the target audience's needs and show the simplicity and impact of the solutions offered by the company.
Dynamic graphics, engaging copy and a clear call to action: this is how we built the advertising campaign
for Chance IA.
We analyzed the target audience's main pain points - job loss, return to the south, age over 50 - and we
translated them into high-performing visual hooks. Every ad was tested and optimized based on performance:
• "Hai perso il lavoro?" - targeting people looking for a new career path.
• "Nostalgia del Sud?" - targeting workers who want to relocate to the south of Italy.
• "Oltre i 50 anni?" - targeting senior professionals looking for new opportunities.
We created a conversion funnel that starts from the ad and drives the user to the landing page, where they
can request a free consultation.
We developed a content strategy to build a solid brand presence on LinkedIn and Instagram, simplifying
complex financial concepts into interactive carousels and reels.
The goal was to build trust and authority, showcasing the team's expertise and the success stories of the
clients they helped.
We designed and developed a high-converting landing page, designed to generate leads and convert prospects. The interface is clean, modern and optimized for mobile, with clear calls to action and a structured layout that guides the user to fill out the form.